Vision: why an NFT?

As Matt describes in the AMA with Decod3rs, imagine Netflix or American Express launching today, they would probably be offering an NFT to its earliest supporters. This NFT would grant a lifetime access to all the features & unlock most benefits first to their early supporters. And on top of that, it will be tradeable. 

This is basically how Asset Dash wants to treat Vanta holders.

The Vanta NFT is meant to become the center of the Asset Dash ecosystem. Holders will be treated as the most premier member group within the app, getting lifetime access to all the features while unlocking most benefits first to these early supporters. 

Vanta NFT utilities

1. Rewards Multiplier: highest tier on Asset Dash Rewards (above gold & platinum) – the more Vanta NFTs you stack, the higher the multiplier (full details tbc)
2. Exclusive Vanta drops
3. Exclusive Vanta Deals
4. Coins Multiplier: Highest tier for Asset Dash Coins – the more Vanta NFTs you stack, the higher the multiplier (full details tbc)
5. Highest level of access on the portfolio tracker with more frequent updates & custom skins
6. Token gated community – discord to open after mint

Vanta NFT Collection

Asset Dash Vanta will be a 10K collection of cards available in 5 different variations that holders can stack, knowing that:

• All have the same base utility
• All variations are equally as rare
• There will be some gamification with “trait competitions”: holding certain traits combinations can unlock further boosts & multipliers

Mint details (as of May 17th)

Asset Dash Vanta will mint its collection on May 23rd on Magic Eden launchpad, starting at 4.15 pm UTC.

Mint Price will be 5,5 SOL which is slightly less than the recent mint prices of Oogy (6 SOL), the Heist (6,75 SOL) or Mad Lads (6,9 SOL).
Mint will be done in 4 phases:

1. Tier 1: guaranteed mint for Greatest Giveaway Ever winners
2. Tier 2 FCFS
3. Tier 3 FCFS
4. Public mint if remaining supply

Tier 1 was exclusively reserved to GGE winners. Tier 2 & Tier 3 WL can still be won mostly through promotions in-app, but as well through giveaways with certain NFT projects

Royalties will be enforced from the start. 

Team Members	Role

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Matt: CEO & Co-founder of Asset Dash

https://twitter.com/mattdorta

https://www.linkedin.com/in/matias-dorta-b1a7b5185/

Jorge: CTO & Co-founder of Asset Dash

https://www.linkedin.com/in/jorge-perez-33623920/

Overview

Asset Dash has a very ambitious vision for the ecosystem & in particular consumer apps, and how they can help grow the space towards mass adoption. 

The team is doxxed, stacked and has been building for over a year before launching their NFT collection. IMO, they have shipped a very polished & broadly used product while organically growing a big community, rewarding their users consistently overtime. 

Who in Solana has not heard yet of Asset Dash? And I’d bet the biggest majority of Solana NFT Collectors have actually logged in at least once.

The Web3 Media Business model

Overall, it could be compared to Booking.com’s business model, yet applied to web3.

Hotels list their available rooms on booking.com as this is where most of the qualified traffic (consumers looking for hotels) is, despite the high commision (min 15%) on sales. 

Similarly, brands aiming to launch a product on web3 will want to (not to say have to) be featured on Asset Dash Deals to maximize their exposure to crypto natives while offering premier benefits to Vanta Holders.

Asset Dash’s goal is to build the most extensive & engaged web3 audience that they can “sell” to Brands & projects who aim to grow their Brand Awareness:

• Grow an audience, locking in thousands of users by offering them relevant services & promotions, ensuring that they log in daily. 
• Brands buy a media space (Asset Dash Learn, Deals) to target this audience
• NFT Holders collect the rewards thanks to their activities in the app

In this perspective, coins being an in-app currency is also a big advantage. Exclusively rewarding users & holders who engage with the content on the app helps Asset Dash secure their relevance as a media with an active audience. 

Long term, if we consider the web3 ecosystem is bound to grow exponentially, there is a huge potential for such consumer apps:

• The more users log into Asset Dash
• The bigger the exposure and the more appealing Asset Dash becomes to any brand or project willing to target crypto natives
• The higher the fee and the better the prizes for users and in particular for Vanta NFT holders
• The higher the buying pressure on the Vanta NFTs

2 Potential Challenges 

1. Vanta’s floor price will inevitably be tied to its utility as present & future value. See this article for further explanations. 

The challenge for the Asset Dash team will be to ensure that the perceived value of the Drops & Deals on the marketplace is high enough for Vanta NFT holders as the correlation between the tangible rewards and the floor price will be constantly evaluated by collectors. Asset Dash will therefore need to generate sufficient income to become both profitable & sustainable, while maintaining the quality & frequency of the Drops to retain their holders.

In the AMA with Decod3rs, Matt mentioned they will be monitoring different variables in order to determine the value of the Asset Dash Coins & how it ties to the NFTs value on the marketplace. Details are not confirmed yet, but it’s at least reassuring that they have a plan for it already.

2. Vanta NFT collection itself:

• Not being a PFP collection is a major bet in this market today. Even if they already have a huge following & hype, we can see 2 underlying risks:
  • Gaining traction post-mint & visibility on socials will be more challenging. In today’s NFT ecosystem, my conviction is that communities assemble & unite on crypto twitter also thanks to their PFP. The more PFPs you see, the higher the conviction in the project.
  • Additionally, the emotional bond is not to be underestimated; the more one gets attached to his NFT, becoming part of his Digital Identity, the less he would be willing to floor it for some liquidity.   
• Lack of diversity in the collection (only 5 variations) will make it solely an accumulation play for high conviction collectors. (no chasing mythics or valuable traits)