Renowned French fashion house Maison Margiela has made a striking foray into the world of Web3 with the launch of an interactive minting experience, as revealed on October 24. Integrating the brand's iconic numeric labels into a captivating gamified platform, the initiative aims to captivate Maison Margiela's exclusive clientele by offering the opportunity to mint unique, soul-bound tokens corresponding to the brand's distinctive numbered labels. The ongoing competition, spanning multiple weeks, revolves around the acquisition of 24 tokens, sequentially numbered from 0 to 23. Speculation suggests that these tokens will wield significant influence in Maison Margiela's forthcoming Web3 venture, the specifics of which are currently shrouded in secrecy.
